"Any form of art is a form of power; it has impact, it can affect change - it can not only move us, it makes us move." - Ossie Davis
How does a person with a public policy & social services background decide to become a strategist?
My academic focus in college centered on political science and history, but research has always been my passion. I discovered that learning more about the context of a subject and collecting data on a topic opened up new possibilities that carried over into my professional life. Whether it was interviewing key stakeholders at a local community center, or providing case management to a homeless client, my job was to understand the issue or problem at hand. By listening and understanding, and always remaining curious, I have learned how to solve a problem effectively.
And that is essentially my role as a strategist: problem solving. My job is to tell a brief but informative story that will spark creative work. It means getting into the mind of a consumer or target audience. By continuously asking Why, How, and What, I can dig deeper in understanding the purpose of a brand. As a child I often heard curiosity killed the cat, however as I have grown as a professional, I have found it ultimately fuels a high level of creativity in me.